As the backlash against the Target Pride Collection continues, some influencers are exhorting Christian women to boycott Target—and a boycott could prove effective in getting the company’s attention. Since generating outrage for promoting Pride merchandise with satanic imagery, as well as offering women’s swimsuits that accommodate male genitalia, Target has announced it is removing some of its Pride items.
“Christian women: maybe you feel that an all-out Target boycott is infeasible,” said conservative commentator Allie Beth Stuckey. “But I encourage you to at least do it for the month of June. I promise it’s possible!!”
Christian women: maybe you feel that an all-out Target boycott is infeasible. But I encourage you to at least do it for the month of June. I promise it’s possible!!
— Allie Beth Stuckey (@conservmillen) May 22, 2023
Stuckey called on Chip and Joanna Gaines, who have collaborated with Target on their Hearth & Hand™ with Magnolia line, to pull their products from the company’s shelves. “I like Chip & Joanna Gaines,” said Stuckey. “But I would respect them SO much if they issued a statement about the satanic insanity being pushed by target and used their huge influence to try to keep target’s madness in check.” She added, “If they pulled their products, I would go buy all go [sic] them!! It would be the best and smartest thing they ever did.”
Target Pride Collection Generates Controversy
Earlier in May, Target released its Pride Collection ahead of Pride Month, which is observed in June. The Target Pride Collection has since received backlash for various items, including Pride merchandise marketed to toddlers, a “Pride Adult Drag Queen ‘Bible Girl 666’ Short Sleeve T-Shirt,” and women’s swimsuits designed to accommodate male bodies. The company has since removed the words “Bible Girl 666” from the title of the drag queen t-shirt.
Fox News reported Tuesday that Target leadership made “emergency” calls Friday in response to the fallout from the Pride displays and that some Target locations were scrambling to move Pride merchandise to less prominent areas of their stores. A Target insider who spoke to Fox speculated the company was trying to avoid “a Bud Light situation.”
Target announced today that it is removing some items from the Pride Collection in the interest of the safety of its employees. “For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month,” said the company in a May 24 statement, which continued:
Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.
Twitter influencers called on people in general to boycott the company, with some singling out Christian and conservative women. “Conservative women should be embarrassed to shop at @Target,” said activist Scarlett Johnson.